This Privacy Policy (the “Policy”) describes the personal data that MAIN LNE PULSE, “we”, “us” or “our”) collects from or about you when you use website mainlinepulse.com and related services (the “Services”), how we use that information, and to whom we disclose it. For the purposes of the Policy, the term “personal data” will have the same meaning as in EU General Data Protection Regulation 2016/679 (“GDPR”) and California Consumer Privacy Act (CCPA).
This Policy should be read in conjunction with the Terms of Use, into which it is incorporated by reference.
We may modify this Policy from time to time. We will provide you with notice of any material changes to this Policy by publishing or communicate the changes through our Services or by other means so that you may review the changes before continuing to use our Services. Your continued use of the Services after we publish or communicate a notice about any changes to this Policy means that you are consenting to the changes.
In short, MAIN LNE PULSE stores and processes your personal data and your contacts’ personal data solely to perform the services you have signed up for. We do not sell your information or use it for profiling secondary business objectives. The policies below describe this in greater detail.
MAIN LNE PULSE
Attn: Privacy Officer
General / Privacy Inquiries: hello@mainlinepulse.com
Website: https://mainlinepulse.com
Every complaint or challenge regarding our compliance with this Policy will be investigated, and where a deficiency is found to exist, we will take appropriate measures to address it. This may include amending our policies and procedures as necessary. We will also cooperate with regulatory authorities to resolve any complaints that cannot be resolved between us and an individual user.
Subject to any legal or accounting requirements, we will retain personal data only as long as necessary to fulfill the purposes for which it was collected. Personal data that is no longer required will be destroyed, erased or made anonymous, although copies of deleted information may continue to exist on backup media. Information that we may collect includes:
User Submitted Information
We collect certain personal data at the time users register to create an account or update their account details including a user’s name, e-mail address, and other contact information. We also collect personal data that users submit through their use of the Services, including when they submit contact and other information, they have collected from their email subscribers and when they create and send email campaigns.
Usage Data
We collect certain non-identifying information about the usage of the Services, including information about how users are using the Services and the characteristics of those users. This information is anonymized and is not used by us to identify you as an individual.
Account Deletion Requests
At any time, you can request to have your account data deleted by contacting us. Upon receiving the request, we will send you an email to confirm this request. After successful confirmation, your account will be marked for deletion in 30 days. During this 30-day period, you may request to have your account reactivated by contacting us. After 30 days your account is permanently deleted and cannot be reactivated. For more information about account deletion processes, please see the section called Data Retention Policy below.
Account Inactivity
To protect your privacy and your data, if your account is not active for a period of 1 year, it will automatically be permanently deleted. 30 days prior to this deletion, an email notification will be sent to the account email address with information about the deletion and instructions on how to keep the account active if desired. For more information about account deletion processes, please see the section called Data Retention Policy below.
Data Retention Policy
An account can be permanently deleted by either a deletion request or from account inactivity. We retain personal data only for as long as necessary to provide the Services you have requested and thereafter for a variety of legitimate legal or business purposes. These may include retention periods:
• needed to maintain adequate and accurate business and financial records
• for resolving, preserving, enforcing or defending our contractual/legal rights
• mandated by law, contract or similar obligations applicable to our business operations
• to protect recipients from spam or malicious emails
Technical and Device Information
We collect certain non-identifying information related to a user’s access to the Services, including the Internet Protocol (IP) address of the user’s computer, the date and time the user accessed the Services and the operating system that the user is using. We make no attempt to link this information with the identity of individuals visiting our website without express permission. We may, however, review server logs and anonymous traffic for system administration and security purposes, for example, to detect intrusions into our network, for planning and improving web services, and to monitor and compile statistics about website usage. The possibility, therefore, exists that server log data, which contains users’ IP addresses, could in instances of criminal malfeasance be used to trace and identify individuals. In such instances, we may share raw data logs with the appropriate authorities for the purpose of investigating security breaches.
Cookies and Web Beacons
A “cookie” is a small piece of information stored on your computer by a web page. It is used to identify you to the web server. It tells the server who you are when you return to a page on the same website. Your browser will only send a cookie back to the domain that originally sent it to you. A cookie cannot run any programs, deliver any viruses, or send back information about your system.
We use cookies to determine your access privileges on our websites, to complete and support a current activity, and to track website usage. Most web browsers automatically accept cookies, but if you do not wish to have cookies on your system, you should adjust your browser settings to decline them or to alert you when cookies are being sent. If you decline cookies, you will still be able to use the Services, but your ability to access certain features and functions may be affected.
As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information. Here are the current relevant information pages for the main browsers:
Microsoft Internet Explorer:
http://www.microsoft.com/info/cookies.htm
Google Chrome:
https://support.google.com/accounts/answer/61416
Mozilla Firefox:
http://www.mozilla.org/projects/security/pki/psm/help_21/using_priv_help.html
A “web beacon” is an invisible electronic image that is used to track certain information. We use web beacons on our websites, in emails, we send to you and in emails, you send through the Services. The information gathered from the web beacons, such as who opened emails or clicked on links in the emails or on our websites, allows us to measure the success of email campaigns and to improve the Services.
• to enable you to access and use the Services;
• to process, track and communicate with you about the usage of the Services;
• to establish, maintain and manage business relations with you so that we may provide you with the information, products or services that you request;
• internal business purposes, such as administering or improving the Services;
• to perform internal market research and conduct polls and surveys;
• to obtain feedback regarding the Services and our ability to address a user’s needs;
• to provide users with information and promotional materials regarding MAIN LNE PULSE’s products and services;
• to protect us against error, fraud, theft or damage to our goods, our business or our property;
• to comply with any legal, accounting and regulatory requirements, including reporting requirements, applicable laws, and any search warrants, subpoenas or court orders; and any other reasonable purpose for which you provide consent.
We may collect, use or disclose your personal data without your knowledge or consent where we are permitted or required to do so by applicable law, government request or court order, or based on our good faith belief that it is necessary to do so in order to comply with such law, request or court order, or to protect our assets, the users of our website, or the public.
• The right to be informed: (see: Collection and Retention of Information)
• The right of access/rectification: (see: Collection and Retention of Information for details on what data we collect and how we use it). Contacts can contact MAIN LNE PULSE directly to request their information to be updated or corrected.
• The right to erasure: At any time you can cancel your MAIN LNE PULSE account as referenced in section 9 of our Terms of Use.
• The right to restrict processing: You can ask us to restrict processing your personal data in certain circumstances.
• The right to data portability: At any time you can export your data and you can ask us to provide your personal data in a structured, commonly used and machine-readable form in certain circumstances.
• The right to object: You may object to the further processing of your personal data in certain circumstances.